West coast

Tourism team

The West Coast Tourism team specialises in promoting the West Coast of the Southern Alps, New Zealand to the nation and the world. We know what makes the West Coast so unique and spectacular as a visitor destination and as a conference, meeting and incentives destination. If there is any information you need or queries you may have, our team is your first port of call.

TRENZ 2018

Meet the team that work so hard on behalf of the West Coast region. Feel free to contact any of us for marketing contacts or ideas, feedback, to sign up to our newsletter.

Get involved and be a voice for your community or district.


Tourism West Coast Staff


Jim Little - Regional Tourism Manager

Jim's main purpose in life is to attract more visitors to the West Coast and increasing their length of stay - More Visitors, More Often, Staying Longer Spending More. Plus all the attendant strategising, Trade Show & Industry related visits and local operator liaison required to achieve this. The buck stops here.

Phone: +64 3 769 7025
Email: jim@westcoast.co.nz

Samantha Beneke – Tourism Marketing Manager

Sam lives and breathes digital marketing. She thrives on identifying opportunities and bringing out the best in whatever she sets her sights on.

While new to the tourism industry, she’s a fast learner and wants to show the world how amazing West Coast, New Zealand is.

Phone: +64 27 537 5909

Email: samantha@westcoast.co.nz

Alicia Ulrich - Marketing Assistant

Alicia is first in line for day to day administration, website queries and office managment. With all the little extras thrown in for good measure Alicia is kept VERY busy with her work. Alicias' normal office hours are 8.00 to 4.00 Monday to Friday.

Phone: +64 3 769 7024
Email: alicia@westcoast.co.nz


Tourism Awards