social media insights

Get insights into our top-performing social media content from the previous month and a sneak peek into the months ahead.

We want to showcase your amazing offerings and experiences! Here's how you can be featured on our Facebook, Instagram or Tiktok pages:

  1. Tag us on Instagram: Tag us in your content @westcoastnewzealand and use a hashtag #WestCoastNZ in your posts. This helps us and the software we use to find your content.
  2. Sharing in Stories: We may feature your stories and posts in our stories, offering increased visibility for your business.
  3. Content Sharing: We may request rights to repost your content by commenting on your post or reaching out directly. If we end up using the content for a post it will get your offerings in front of thousands of people.

If you have new photos of your product, feel free to email them directly to us (noora@dwc.org.nz) so we can use them to create social media content and also include them in our image library.

top performing content - November 2023

Social Media Content Dec 1

#1 Punakaiki photo + link to an article (Facebook)

Reach: 64.1K

Likes: 862

Link Clicks: 50

Comments: 47

Shares: 46

Social Media Content Dec - 2

#2 Oparara Arches reel (Instagram)

Reach: 46.9K

Likes: 1.7K

Comments: 18

Shares: 419

Saves: 998

Social Media Content Dec - 3

#3 Brewester Glacier photo (Facebook)

Reach: 32.5K

Likes: 618

Comments: 27

Shares: 48

Social Media Content Dec - 4

#4 Okarito Kayaks photo (Facebook)

Reach: 29.8K

Likes: 782

Comments: 48

Shares: 73

Upcoming Content - December, January & February

Our paid summer campaign is live until the end of December 2023. Our organic social media content will continue to support the campaign with posts around the topics featured on our Summer Inspiration page, mixed with UGC (User Generated Content) and other season-related content.

Feel free to reach out if you have any content to support our content plan.

December 2023

Themes:

Things to do on the West Coast this summer

  • unique adventures
  • best lakes on the Coast
  • unique accommodations
  • best day hikes
  • family activities

Featuring content pieces from the following articles:

January 2024

Themes:

Mid summer activities

  • best beaches
  • short walks
  • swimming spots
  • fishing spots

Featuring content pieces from the following articles:

February 2024

Themes:

End of summer

  • biking
  • national parks
  • campervan trips
  • luxury stays in nature

Featuring content pieces from the following articles: