Completed Consumer Campaigns
Summer 2023
Date: 1st November – 31st January
Target Audience: New Zealand & Australia
Estimated Outcome: Forecasted Reach/impressions: 6,676,519
All Visitors (The number of times people who saw the ads were interested to find out more and clicked on them): 78,644
Estimated conversion to operator: 487
Estimated frequency: 3.15
New articles we’ve created:
- 5 star stays
- West Coast secrets: summer break in Karamea
- Explore the West Coast's best beaches
- New on the West Coast this summer
- West Coast quirky accommodations
- Going to the birds on the West Coast
Results:
Reach/impressions: Google - 5.2M Facebook - 3.3M
All Visitors: Google - 51.2K Facebook - 71.1K
Conversion to operator: Google - 440 Facebook - 74
Frequency: Google - TBC Facebook - 4
Current Consumer Campaigns
Autumn 2024
The 'Pretty Great Actually' campaign is focused on awareness for the West Coast as a visitor destination.
Date: 14th February – 15th May 2024
Target Audience: New Zealand & Australia
Estimated Outcome:
New Zealand
Forecasted Reach/impressions = 1,372,041
Estimated Clicks = 24,052
Estimated conversion to operator: 126
Estimated frequency: 10
Australia
Forecasted Reach/impressions = 1,095,278
Estimated Clicks = 20,953
Estimated conversion to operator: 53
Estimated frequency: 7
General content pillars:
Hiking, Biking, Relaxing, Adventure Activities, Dining, Family/School Holiday Inspiration.
Video Creative
Maruia Hot Springs:
The Helicopter Line:
Nightlife:
Kumara Theater Royal:
West Coast Treetop Walkway & Zipline:
Road Trips:
Beachfront Hotel Hokitika:
Upcoming Campaigns
For the following campaigns please send across any packages or deals for each season. We’d also love to hear about any new products you have. If you’ve had professional photos taken of your business recently, flick them through to us as we may be able to feature in our campaigns or website content. Please send them 1-2 months before the campaign starts as this will allow us to fit you into our planning work.
Contact: Nicole Brown
Email: nicole@makecollective.co.nz
Phone: +64 21 223 5550
Winter 2024
1st June - 31st August
Pretty great actually brand campaign (new assets)
Spring 2024
1st Sept - 15th October
Pretty great actually brand campaign (new assets)
Summer 2024/2025
1st Nov - 10th Jan
New creative for campaign TBC.