Marketing Prospectus

Marketing opportunities with Tourism West Coast.


Official Visitor Guide brochure


The official West Coast Visitor Guide is the definitive guide to the region, the most important piece of collateral for business to advertise in, detailing the widest range of tourism industry product available in one visitor publication.

The visitor guide is extensively delivered nationally and internationally to every i-Site in New Zealand, plus over 500 brochure racks in motels, hotels, airports, TranzAlpine station, ferries and attractions.

Listing options

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Benefits to listing in the Official Visitor Guide

A web listing on westcoast.co.nz, which receives:

  • 41,473 pageviews on average per month.
  • 18,471 pageviews on average per year on the Plan Your Trip section of the website. This is the section under which your Official Visitor Guide web listing would sit.

If your listing includes a newsletter feature, you will be profiled in one of our monthly visitor newsletters that is sent out to over 5,000 subscribers (and growing).

If your listing includes being profiled in the Trade Manual, this is dispensed at trade events, such as TRENZ, in both digital (USB stick) and print format to over 1,000 international travel wholesalers and agents.

  • Find out more about the Trade Manual and how agents use it when planning experiences for their clients on the West Coast.

Listing size examples and details

Line listing - $150:

  • Company name, location, email or phone number.
  • 87mm x 8mm

Eighth page - $600:

  • Company name, location, email or phone number.
  • 1 image.
  • Dimensions: 87mm x 21mm.
  • Company name, location, email or phone number.
  • 20 words.

Quarter page - $1100:

  • Company name, location, email or phone number.
  • 1 image.
  • 50 words.
  • Dimensions: 87mm x 44mm.

Medium half page - $2100:

  • Company name, location, email or phone number.
  • 2 images.
  • 60 words
  • Dimensions: 87mm x 90mm.

Middle section full page - $3100:

  • Dimensions: 99mm x 210mm with 5mm margins, plus 3mm bleed on each side.
  • With a full page listing, you get a free quarter page.

Front section full page - $3600:

  • Dimensions: 99mm x 210mm with 5mm margins, plus 3mm bleed on each side.
  • With a full page listing, you get a free quarter page.

Back section full page - $4000:

  • Dimensions: 99mm x 210mm with 5mm margins, plus 3mm bleed on each side.
  • With a full page listing, you get a free quarter page.

Official Visitor Guide Listing examples

Official Visitor Guide Listing example half page

Official Visitor Guide Listing example full page