West coast

Your Business

A range of links, tips and helpful hints on to run and set up your business. See Strategic Partners for more information too.

Fox Glacier guided hike

Work with Tourism West Coast

If you have a new product on the West Coast, would like to promote its presence, and are trade ready, we want to hear from you.

We also welcome businesses including our Untamed Natural Wilderness logos in creative and branding.

Trade tips

Are you trade ready? This is the question we ask operators all the time, but do you know what it means?

To quote Tourism New Zealand:

"To take part in Tourism New Zealand’s famil programme, your product must be commissionable and ideally already being sold through international wholesalers or retailers."

The travel distribution system

Unless the customer comes to you direct, commission is paid at each stage of travel distribution. Pricing to accommodate commission is the first and most important tactic an operator wishing to work with international visitors needs to consider.

The diagrams below show the expansion from the traditional distribution channel of working with international visitors to the current model. The significat change is the rise of the Online Travel Agents (OTAs).

Traditional travel distribution system

Traditional Distribution Channels

Current travel distribution system

Current travel distribution system

How much commission should I pay?


Travel trade trips

  • Know your audience.
  • Be nimble.
  • Know your operators/members.
  • Be export ready.
  • Destination content.
  • Follow up.

Download travel trade tips (PDF 387KB)
Download the trade tips brief (PDF 388KB)

Tourism Rendezvous New Zealand

Tourism Rendezvous New Zealand (TRENZ) is NZ's biggest annual business-to-business travel and trade event. It brings together tourism businesses, tourism wholesalers and media from around the globe.

TRENZ 2018

Add a listing to Tourism New Zealand's website

A presence on newzealand.com can help grow your business by connecting you with consumers considering a visit to New Zealand.

A key role of the website is to drive qualified traffic to your website, email inbox or telephone.

There is no charge for listing on newzealand.com and your business information has the potential to be distributed widely through our partnerships with some of New Zealand’s regional tourism organisations.

Add an offer to the Explore New Zealand Discount Programme

The Explore New Zealand Discount Programme is designed to support international travel trade and media visiting New Zealand on an independent trip. approved applicants received access to the Explore Pass, which provides discounted product offers at tourism businesses across the country.

The Ambassador Programme

The Ambassador Programme explores what makes the West Coast region and our visitors' stay with us an unique and genuine experience.

During the programme you will learn information visitors will find both interesting and helpful, explore the history of the region and highlight some simple customer service and communication tools to help create meaningful connections with people from all over the world.

The Programme is a one-off, 3 hour course and if for everyone, whether new to the area or you have lived here a lifetime. The Ambassador Programme is endorsed by the Buller, Greymouth, Westland District Councils, Development West Coast and Tourism West Coast.

To book or enquire about the programme for your business email Ian Johnson at sustainabletourism@icloud.com


Alipay is much more than just a way to pay for goods and services via a mobile phone. It’s a complete ecosystem:

  • Payments – offline and online.
  • Peer-to-peer payments.
  • Pay regular bills directly from the app (utilities etc).
  • Full suite of financial services products (savings, investments etc).
  • Business reviews.
  • Promotional offers.
  • Virtual wallet.

Christchurch International Airport (CIAL) has identified an opportunity to increase the economic outcomes for the South Island from Chinese visitors to New Zealand.

Partnering with the Alibaba group of companies, they intend to:

  • Increase spend in the South Island from Chinese visitors, both pre-booked travel and in country spend on experiences, goods and services;
  • Increase holiday visitors to the South Island from China, with a specific focus of growing international arrivals directly into CHC and geographic dispersal throughout the South Island.

Find out more about the Christchurch International South Island project with Alipay (PDF 1.7MB).

At its most basic, set-up involves simply a QR code at POS and nothing more.

However, full POS and back-end accounting integration is possible.

Merchants will have two contracts:

  1. A merchant acceptance contract with our payment partner. This covers the process for accepting Alipay, technology, support and remittance.
  2. A marketing contract with South, represented by CIAL, which covers your

participation in the programme and specifics of your marketing representation on Alipay.

Merchant receives real-time confirmation of transaction, via email / app / direct

integration. The funds are settled in about two days and in New Zealand Dollars. The merchant fee is deducted before settlement.

If you're interested in joining Alipay contact:

Ken Freer

Project Director, Alibaba.


Phone: 027 513 7049

Tourism Sustainability Commitment

Launched on 14 November 2017, the New Zealand Tourism Sustainability Commitment aims to see every New Zealand tourism business committed to sustainability by 2025 - our Vision is Leading the World in Sustainable Tourism.

TIA are inviting every New Zealand tourism business to join them on this inspirational sustainability journey.

Sign up now to the Tourism Sustainability Commitment and adopt 14 Commitments that will ensure we achieve our goals. Together we can create a truly sustainable tourism industry that makes a positive and enduring contribution to Aotearoa New Zealand.

Tourism Sustainability Commitment

Starting a business

If you are planning to start a business on the West Coast of New Zealand, there are few things you need to know and arrange to set one up.

We recommend the following resources to help you:

  • The Inland Revenue Tool for Business website has easy to understand guides and processes to help you set up your business.
  • Understand your market, we recommend reading the Tourism West Coast Fact Book (PDF 11.3MB) or visit the Stats NZ website for more insights into the West Coast.
  • Become Qualmark accredited. Qualmark is New Zealand tourism’s official quality assurance organisation, providing a trusted guide to quality travel experiences.
  • VisaView is an online system for employers and education providers. Registered users can use it to check if a person is allowed to work or study in New Zealand.